Posts tagged foursquare

Tipsheet Email Sept 19, 2011 — Release Date is NOT the End of the Campaign

October 3, 2011 by scott / Comment (0)

Last week at SF Music Tech Summit, Ethan Kaplan said something very telling yet true: “The worst thing you can do to keep fans actively engaged… is to actually release the album.”

Think about that — just because the album comes out does not mean Read More…

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    NMT Email March 14, 2011 — SXSWi Overview, SXSW Music Preview

    April 8, 2011 by scott / Comment (0)

    The original Annual SXSW Daytime Party List is now available! Click here for the most recent info, apologies if we missed anybody’s listings. Also, drop by for my Mentoring Session on Thursday March 17. Please pass this email along to your friends, so that we may get more traffic and subscribers in exchange for our efforts.

    Greetings from sunny Austin Texas! Been swimming in the Interactive soup before you arrive for music, and I gotta say, this thing is HUGE. In years past, Interactive & Music have been on par (~10,000 each, with Interactive finally passing Music last year), but according to friends, Read More…

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      NMT Email January 17, 2011 — Will SONGKICK be Foursquare for the Music Biz?

      January 25, 2011 by scott / Comment (0)

      Well dang if I didn’t call that one back in October, when I predicted that in January of 2011, “We will have a #1 album with 50,0000 units (or less) sold.” And sure enough, Taylor Swift came in at a whopping 52,000 units sold last week. Not exactly worth bragging about, but this totally underscores the need for artists to get your money from as many sources as possible.

      Look across the bow and the live business ain’t doing so hot either – the biggest of the big are still making a killing, but overall biz for 2010 was down around 25%. A lot of that had to do with a 16% drop in the number of events, which was needed anyway, so the big challenge for 2011 is to bring fans back into the room and boost the amount spent per attendee.

      Spend all you want on print ads and banner ads, but the best thing that promoters and artists can do in 2011 is to empower your fans to spread the word for you, to create the vibe that if all your friends are going and you are not, then you are seriously missing out.

      Do everything you can to avoid last-minute discounts. Get fans buying tickets early & often, make the on-sale date an event unto itself, so that Read More…

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        Chamillionaire Talks Social Media with Scott (140conf LA)

        November 5, 2010 by scott / Comment (0)

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