Posts tagged foursquare
The original Annual SXSW Daytime Party List is now available! Click here for the most recent info, apologies if we missed anybody’s listings. Also, drop by for my Mentoring Session on Thursday March 17. Please pass this email along to your friends, so that we may get more traffic and subscribers in exchange for our efforts.
Greetings from sunny Austin Texas! Been swimming in the Interactive soup before you arrive for music, and I gotta say, this thing is HUGE. In years past, Interactive & Music have been on par (~10,000 each, with Interactive finally passing Music last year), but according to friends, Read More…
Well dang if I didn’t call that one back in October, when I predicted that in January of 2011, “We will have a #1 album with 50,0000 units (or less) sold.” And sure enough, Taylor Swift came in at a whopping 52,000 units sold last week. Not exactly worth bragging about, but this totally underscores the need for artists to get your money from as many sources as possible.
Look across the bow and the live business ain’t doing so hot either – the biggest of the big are still making a killing, but overall biz for 2010 was down around 25%. A lot of that had to do with a 16% drop in the number of events, which was needed anyway, so the big challenge for 2011 is to bring fans back into the room and boost the amount spent per attendee.
Spend all you want on print ads and banner ads, but the best thing that promoters and artists can do in 2011 is to empower your fans to spread the word for you, to create the vibe that if all your friends are going and you are not, then you are seriously missing out.
Do everything you can to avoid last-minute discounts. Get fans buying tickets early & often, make the on-sale date an event unto itself, so that Read More…