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My MIDEM Social Visual Commerce / Marketing Preso

August 20, 2013 by scott / Comment (0)

Soooo, I spoke at MIDEM in Cannes France this past January about The Rise in Social Visual Commerce.

Screen shot 2013-08-20 at 3.35.12 PMYou can see the presentation deck here — in it, I talk a little bit about Facebook, Instagram, Twitter, Pinterest, Tumblr, flickr, and Cinemagram, highlight best practices, and offer suggestions on how to make the most of this space.

Bon appetit, pass around to all your friends.

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    Upcoming: San Diego Comic-Con, SXSW V2V in Vegas

    July 7, 2013 by scott / Comment (0)
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    Meet me in San Diego and Las Vegas in the coming weeks!  I will be handling activities for network clients at SAN DIEGO COMIC-CON July 18 & 19, and will be hosting a mentoring session at SXSW V2V in Las Vegas August 11-14.  See you there, reach out in advance to set up a time & day to meet.

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      Scott Perry Work History

      June 2, 2013 by scott / Comment (0)
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        05.06.13: Using Today’s Platforms to Preserve Your Legacy

        May 6, 2013 by scott / Comment (0)
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        It’s time for a lot of bands of a certain age to stop tour planning and start estate planning.

        Start thinking about how to craft and preserve your legacy, and how you can rope in Elvis-size dollars in your later days without having to license your image on a series of plates sold to Beanie Baby hoarders.

        Start thinking about how you can use today’s platforms to reach younger audiences, to keep your brand alive to Read More…

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          04.22.13: ASCAP Expo, Rolling Up Your Sleeves

          by scott / Comment (0)
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          Much thanks to the fine folks at ASCAP for having me out to their Expo last — so great to see the org bringing together their members to gain inspiration from those who have “made it,” connect with each other, and get a leg up along the way.

          But I do have to say, as inspirational it can be to see the stars talk about the process, the business, the travails, the excitement of overcoming all the challenges to get to where they are, I would highly advise anyone looking to get ahead in the business Read More…

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            04.15.13: Taking Steps to Build A Great Big World

            by scott / Comment (0)
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            Hanging out with my buddy Cyndi Lynott last week, she’s like, “Hey man, have you seen the video we made for ‘This is the New Year’ by our client A Great Big World? Yeah, we made a lyric video from all their fan tweets!”

            Couple days later, I remember to look it up on YouTube, and BAM! This thing is AWESOME! Not because it pretty much personifies everything I’ve been talking about for the past year — repurposing social visual content to connect with fans — but it’s exciting & fun! They literally Read More…

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              03.18.13: SXSW in the Rearview

              by scott / Comment (0)
              Screen Shot 2013-05-05 at 11.27.19 PM

              SXSW — another year, another great conference. I honestly did not see a lot of music this year, because for me it was more important to connect and re-connect with friends and clients, to share a moment with the people in my life that matter to me the most.

              And this year, I think the fever broke for Interactive, but Music felt bigger than ever. A lot of the brands scaled back their efforts (Hewlett-Packard’s RV space was a no-show, Google Village was instead on one space right next to the convention center, Pepsi did not host their block party, Nike wasn’t launching their Fuel Band this year), and the massive growth in private tech parties disbursed the crowds into smaller groups. But music was one Read More…

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                DOWNLOAD THE SXSW 2013 PARTY LISTS

                February 27, 2013 by scott / Comment (1)
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                Click this link to download the INTERACTIVE list.

                Click this link to download the MUSIC list.

                THE RULES: If you want a party added, deleted, or changed, let me know asap.  If you would like to invite me to a private party but not list it, then by all means do!

                Email: scott (at) sperrymedia (dot) com              Twitter: @scottperry

                This is just a personal list I build for myself and am more than happy to pass around, but I do keep it simple & easy to read — use Google, Eventbrite, or the SXSW site to look up extra details, addresses, RSVP info, etc. Read More…

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                  2.25.13: Making Money, Making Sense of Fan Visual Content

                  February 25, 2013 by scott / Comment (0)
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                  What do Russian meteors, the Harlem Shake, and Daytona 500 have in common? They’ve all been touched by the hand of YouTube in recent days, and totally change the rules in how we approach civilian-generated content.

                  Cases in point: Read More…

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                    02.18.13: Whitepaper: Using Hashtags to Harness the Power of Social Visual

                    February 15, 2013 by scott / Comment (0)
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                    Last week, digitalmusic.org published a paper I wrote about hashtags — best practices, live examples, and suggestions moving forward. I ask that all of you head here and download the paper now.

                    There’s a lot of 101 stuff there, and in fact there has been a lot of progress in the Social Visual marketing space in the time since I submitted the paper for review. But it also Read More…

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