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Tipsheet Email Nov 28, 2011 — 2012 the Year of Visual Social Commerce

February 8, 2012 by scott / Comment (0)
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    Hope you are all having a phenomenal holiday sales season, I’m already eyeballing bigger & better things for 2012. I wanted to go back to what I was saying in May of this year — that image-based communication is going to be one of the biggest trends of the year.

    And sure enough, 6 months later –
    Pinterest Reports 2000% Growth
    Instagram Nearly Triples Users to 10 Million
    Tumblr Goes from 1 Billion to 10 Billion Posts in 1 Year

    And as big as these numbers are, they are only going to get bigger, especially as tablets replace laptops. Less typing / more snapping, hop on it.

    Case in point — I’ve already talked about how I get tons more responses to pictures I post on Facebook and Soundtracking. And we all know how on Facebook, having a large number of followers is nice, but having a high rate of ENGAGEMENT is more important. Well, Hangout Music Fest just put their early bird / VIP tickets on sale last Friday, and sold out in 3 hours.

    Let me repeat that — Gulf Shores Alabama-based Hangout Music Fest sold out of early bird / VIP tickets in 3 hours. Spreading the word simply by giving away a pair of tickets daily for 5 days, by encouraging Facebook followers to share each day’s hangout pic.

    Hangout Fest only has 55,000 Facebook followers. But each day’s picture post created an average of 1,000 shares — that’s a 2% share rate, which is HUGE, and does not take into account the total number of network impressions beyond the festival’s initial 55,000 followers.

    So what’s the big trend of 2012? Geovisual commerce, where you can easily buy & sell objects near you, based on images that show up on a map on your phone. I’ll have more on this later, but get ready — it’s happening.

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