SPERRY MEDIA launched 11 years ago this week, by introducing some little band called GORILLAZ to an unsuspecting world.

So we mark this occasion to say THANK YOU to ALL our clients throughout the entertainment and technology space.

Looking back on the past decade+, we’re honored to have helped make a difference on so many fun, exciting projects.

Here’s just a brief sample of the hundreds of properties we have promoted over the years:

Here’s to many more years of providing excellent service, and helping clients reach their target audiences both online and in the real world.

SP

It’s time for a lot of bands of a certain age to stop tour planning and start estate planning.

Start thinking about how to craft and preserve your legacy, and how you can rope in Elvis-size dollars in your later days without having to license your image on a series of plates sold to Beanie Baby hoarders.

Start thinking about how you can use today’s platforms to reach younger audiences, to keep your brand alive to Read More…

Much thanks to the fine folks at ASCAP for having me out to their Expo last — so great to see the org bringing together their members to gain inspiration from those who have “made it,” connect with each other, and get a leg up along the way.

But I do have to say, as inspirational it can be to see the stars talk about the process, the business, the travails, the excitement of overcoming all the challenges to get to where they are, I would highly advise anyone looking to get ahead in the business Read More…

Hanging out with my buddy Cyndi Lynott last week, she’s like, “Hey man, have you seen the video we made for ‘This is the New Year’ by our client A Great Big World? Yeah, we made a lyric video from all their fan tweets!”

Couple days later, I remember to look it up on YouTube, and BAM! This thing is AWESOME! Not because it pretty much personifies everything I’ve been talking about for the past year — repurposing social visual content to connect with fans — but it’s exciting & fun! They literally Read More…

SXSW — another year, another great conference. I honestly did not see a lot of music this year, because for me it was more important to connect and re-connect with friends and clients, to share a moment with the people in my life that matter to me the most.

And this year, I think the fever broke for Interactive, but Music felt bigger than ever. A lot of the brands scaled back their efforts (Hewlett-Packard’s RV space was a no-show, Google Village was instead on one space right next to the convention center, Pepsi did not host their block party, Nike wasn’t launching their Fuel Band this year), and the massive growth in private tech parties disbursed the crowds into smaller groups. But music was one Read More…

Click this link to download the INTERACTIVE list.

Click this link to download the MUSIC list.

THE RULES: If you want a party added, deleted, or changed, let me know asap.  If you would like to invite me to a private party but not list it, then by all means do!

Email: scott (at) sperrymedia (dot) com              Twitter: @scottperry

This is just a personal list I build for myself and am more than happy to pass around, but I do keep it simple & easy to read — use Google, Eventbrite, or the SXSW site to look up extra details, addresses, RSVP info, etc. Read More…

What do Russian meteors, the Harlem Shake, and Daytona 500 have in common? They’ve all been touched by the hand of YouTube in recent days, and totally change the rules in how we approach civilian-generated content.

Cases in point: Read More…

Last week, digitalmusic.org published a paper I wrote about hashtags — best practices, live examples, and suggestions moving forward. I ask that all of you head here and download the paper now.

There’s a lot of 101 stuff there, and in fact there has been a lot of progress in the Social Visual marketing space in the time since I submitted the paper for review. But it also Read More…

Grammys. Awesome. Their social team killed it again, a week’s worth of parties felt like a family reunion, the org’s public outreach efforts remind us of music’s place in education and in our lives, the live performances highlighted today’s best artists across all genres.

Even better were the actual winners — not just among the nominees, but in the actual votes. Disagree with the winners list if you will, even my own predictions Read More…

Anyone that has been following me for some time knows I have been drilling on two crucial subjects in recent years — 1) the need for human-built hashtag metadata to facilitate the search, archiving, and repurposing of social visual content (more on that another time), and 2) the need to strengthen the relationship between visual content and SALES.

I repeat — it’s nice to be LIKED, it’s good to be SHARED, it’s better to be PAID.

I think at this point we can all agree that YouTube is the #1 music consumption platform on the planet. Hands down. Those views Read More…

I’ll be damned that, not even 48 hours after my final email of last year, Instagram went and changed their terms of service to basically read, whether intended or not, to say, “Oh yeah, all them pictures you’ve been posting on our platform for the past two years?  Yeah, we own them, and can make money off ‘em without compensating you.” WTF?!

That’s like Soundcloud saying, “All them music tracks you’ve been posting on our platform? Yeah, Read More…